Email content personalization

Is anyone out there using this or interested in using this? 

According to a recent survey performed by Econsultancy and Adobe, half of surveyed marketers see content personalization as critical to their digital strategies. https://econsultancy.com/blog/10194-the-roi-of-personalisation-infographic

It makes sense to me that by adding even just one more field to your mailing list database that you can target customers more accurately.

Giving your customers a relevant message can multiply your response rates many times over. Even mailchimp.com is offering dynamic content email now.

Please visit Hellomarketingcanada.com to see how knowing only what type of home a customer owns can help to target their needs. 

Cheers,

Jef

Why homes that need work are such bargains

Homes that need work have to be the best bang for the buck on the market. Surprisingly, financing plays a big role in this circumstance.

For example, imagine you have a perfect home worth $200,000. Then imagine that same house only now it needs $5,000 in renovations. Is it worth $195,000?

You know its not and a big part of the reason is that buyers love perfect homes. Selling a house that needs work is like trying to sell a used BMW that needs a muffler. The Beemer will be devalued by far more than the cost of a new muffler.

This is why home renovators buy houses that need work and then flip them. There is great value in making a home perfect and they earn a living because of it.

Additionally, in the perfect home scenario, the home buyer has to pay $5,000 for the renovations out of their savings account. I don't know too many people with $5,000 just laying around that they don't know what to do with.

It always surprises me how few people know about purchase plus improvements mortgages. For the buyer, it means that if he can negotiate the $195,000 house down to $193,000, he now owns a $200,000 house for $198,000 since now the $5,000 renovation is covered by the mortgage.

For the seller, it makes sense to inform prospective buyers that they can put renovations on the mortgage so that they don't have to worry where they will get the $5,000 needed for renovations.

If you want more information feel free to contact me.

-Jef