Is anyone out there using this or interested in using this?
According to a recent survey performed by Econsultancy and Adobe, half of surveyed marketers see content personalization as critical to their digital strategies. https://econsultancy.com/blog/10194-the-roi-of-personalisation-infographic
It makes sense to me that by adding even just one more field to your mailing list database that you can target customers more accurately.
Giving your customers a relevant message can multiply your response rates many times over. Even mailchimp.com is offering dynamic content email now.
Please visit Hellomarketingcanada.com to see how knowing only what type of home a customer owns can help to target their needs.
Cheers,
Jef
